Why Orion?
While we do offer the more traditional way of sales, though selected jobbers and direct shipping, we see that the future is online and through social media that combines convenience with visual results and immediate customer feedback.
Leslie Fried
For more than 45 years, I have built my career as a color professional with deep expertise in coatings technologies, formula development, sales, marketing, OEM partnerships, and the Heavy Duty Truck and Fleet industries.
My journey began on the manufacturing floor at DuPont, where my passion for color truly took shape in the laboratory. Since then, I’ve played a key in launching and leading the Color R&D departments for two major international coating companies – AKZO ans Herberts ( Spies Hecker and Standox). In these roles, I streamlined processes and advanced techniques in color marketing, formula development, customer service, and management.
After taking an early retirement, I founded a company that provided outsourced support to several successful second-tier coating companies as they entered the market. For the past decade, Ive owned and operated my own consulting business focused on new ventures and project management.
Outside of work, I’m passionate about showing, breeding, and training Rottweilers and Miniature Wirehaired Dachshunds. I also love international travel and spending time working with horses at the race track.
Now, the time has come to fulfill a lifelong dream – to channel my experience, energy, and vision into creating something of my own: my very own paint company.
Mission Statement
To offer our customers premium products and color at a fair price without sacrificing quality or customer service.
Our objective at Orion Automotive Finishes is to secure a strong presence in the refinish marketplace in order to assure our customers long-term profitability .
